diff --git a/ckanext/googleanalytics/plugin.py b/ckanext/googleanalytics/plugin.py
index 32e912a..6339ae1 100644
--- a/ckanext/googleanalytics/plugin.py
+++ b/ckanext/googleanalytics/plugin.py
@@ -1,3 +1,4 @@
+import ast
 import logging
 import urllib
 import commands
@@ -66,8 +67,8 @@ class GoogleAnalyticsPlugin(p.SingletonPlugin):
         self.googleanalytics_id = config['googleanalytics.id']
         self.googleanalytics_domain = config.get(
                 'googleanalytics.domain', 'auto')
-        self.googleanalytics_fields = config.get(
-            'googleanalytics.fields', '{}')
+        self.googleanalytics_fields = ast.literal_eval(config.get(
+            'googleanalytics.fields', '{}'))
         self.googleanalytics_javascript_url = h.url_for_static(
                 '/scripts/ckanext-googleanalytics.js')
 
@@ -273,6 +274,6 @@ class GoogleAnalyticsPlugin(p.SingletonPlugin):
         '''
         data = {'googleanalytics_id': self.googleanalytics_id,
                 'googleanalytics_domain': self.googleanalytics_domain,
-                'googleanalytics_fields': self.googleanalytics_fields}
+                'googleanalytics_fields': str(self.googleanalytics_fields)}
         return p.toolkit.render_snippet(
             'googleanalytics/snippets/googleanalytics_header.html', data)