diff --git a/ckanext/googleanalytics/helpers.py b/ckanext/googleanalytics/helpers.py
index b1a6de0..da8b3ee 100644
--- a/ckanext/googleanalytics/helpers.py
+++ b/ckanext/googleanalytics/helpers.py
@@ -6,6 +6,7 @@ def get_helpers():
     return {
         "googleanalytics_header": googleanalytics_header,
         "googleanalytics_resource_prefix": googleanalytics_resource_prefix,
+        "googleanalytics_tracking_mode": googleanalytics_tracking_mode,
     }
 
 
@@ -37,3 +38,7 @@ def googleanalytics_header():
     return tk.render_snippet(
         "googleanalytics/snippets/googleanalytics_header.html", data
     )
+
+
+def googleanalytics_tracking_mode():
+    return utils.config_tracking_mode()
diff --git a/ckanext/googleanalytics/templates/googleanalytics/snippets/_ga.html b/ckanext/googleanalytics/templates/googleanalytics/snippets/_ga.html
new file mode 100644
index 0000000..2495e1d
--- /dev/null
+++ b/ckanext/googleanalytics/templates/googleanalytics/snippets/_ga.html
@@ -0,0 +1,14 @@
+<script type="text/javascript">
+  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
+  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
+  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
+  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
+
+  ga('create', '{{googleanalytics_id}}', '{{googleanalytics_domain}}', {{googleanalytics_fields|safe}});
+  {% if googleanalytics_linked_domains %}
+  ga('require', 'linker');
+  ga('linker:autoLink', [{% for domain in googleanalytics_linked_domains %}'{{domain}}'{% if not loop.last %},{% endif %}{% endfor %}] );
+  {% endif %}
+  ga('set', 'anonymizeIp', true);
+  ga('send', 'pageview');
+</script>
diff --git a/ckanext/googleanalytics/templates/googleanalytics/snippets/_gtag.html b/ckanext/googleanalytics/templates/googleanalytics/snippets/_gtag.html
new file mode 100644
index 0000000..2ed2219
--- /dev/null
+++ b/ckanext/googleanalytics/templates/googleanalytics/snippets/_gtag.html
@@ -0,0 +1,16 @@
+<!-- Google tag (gtag.js) -->
+<script async src="https://www.googletagmanager.com/gtag/js?id={{googleanalytics_id}}"></script>
+<script>
+ window.dataLayer = window.dataLayer || [];
+ function gtag(){dataLayer.push(arguments);}
+
+ gtag('set', 'linker', );
+ gtag('js', new Date());
+
+ gtag('config', '{{googleanalytics_id}}', {
+     anonymize_ip: true,
+     linker: {
+         domains: {{ googleanalytics_linked_domains|tojson }}
+     }
+ });
+</script>
diff --git a/ckanext/googleanalytics/templates/googleanalytics/snippets/googleanalytics_header.html b/ckanext/googleanalytics/templates/googleanalytics/snippets/googleanalytics_header.html
index f9e5bdf..3588998 100644
--- a/ckanext/googleanalytics/templates/googleanalytics/snippets/googleanalytics_header.html
+++ b/ckanext/googleanalytics/templates/googleanalytics/snippets/googleanalytics_header.html
@@ -1,14 +1 @@
-<script type="text/javascript">
-  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
-
-  ga('create', '{{googleanalytics_id}}', '{{googleanalytics_domain}}', {{googleanalytics_fields|safe}});
-  {% if googleanalytics_linked_domains %}
-  ga('require', 'linker');
-  ga('linker:autoLink', [{% for domain in googleanalytics_linked_domains %}'{{domain}}'{% if not loop.last %},{% endif %}{% endfor %}] );
-  {% endif %}   
-  ga('set', 'anonymizeIp', true);
-  ga('send', 'pageview');
-</script>
+{% include 'googleanalytics/snippets/_' ~ h.googleanalytics_tracking_mode() ~ '.html' %}
diff --git a/ckanext/googleanalytics/utils.py b/ckanext/googleanalytics/utils.py
index 83109aa..3aeef78 100644
--- a/ckanext/googleanalytics/utils.py
+++ b/ckanext/googleanalytics/utils.py
@@ -10,6 +10,22 @@ def config_id():
     return tk.config["googleanalytics.id"]
 
 
+def config_tracking_mode():
+    type_ = tk.config.get("googleanalytics.tracking_mode")
+    if type_:
+        return type_
+
+    id_ = config_id()
+
+    if id_.startswith("UA-"):
+        return "ga"
+
+    if id_.startswith("G-"):
+        return "gtag"
+
+    return "ga"
+
+
 def config_account():
     return tk.config.get("googleanalytics.account")